Creating an ICON

Preamble  In June of 2022 we wanted to find a way to get two days of practice into a weekend. As true believers of #SupportLocal and you'll find that the brands we tend to work with are based down here in the south of the U.K. too. With that, we're lucky to have  Paintball South  as a local venue that also happen to have a speedball field that they are willing to let us take over for full weekends at a time. So we booked a weekend, reached out to our friends and pulled together a structured practice in our style. What happened, was it turned out to be something other southerners fancied taking part in, with 13 players from other organisations joining the wider ICON club over the weekend to see 21 players grace the field. We made an attempt to open up a practice in October of 2022, but it seems that length and weight of the 2022 season took its toll on everyone. the numbers just weren't there to make it viable. Spring Cleaning Cut to 2023, the days are starting to get long...

The process of creating something that represents you as a team or cub.. or even as a "Brand" can be long and potentially disappointing. One person's idea of cool is another's idea of cringe, so you can end up coming to awkward compromises such as removing design aspects, or following the trend of everyone else. I've given UKWM a hard time in previous posts about how much of my time as a resource those events take to edit photos for.. But I've also probably had similar amounts of time returned by James in review and design work. Every incarnation of the ICON jersey that has seen the light of day so far has been crafted as a learning piece by me, and managed to completion by James. With design influence coming from either a select number of players in the early days... to direct team sponsors in more recent years.  Clever Kitchen have been funding the jersey refresh for the past two seasons and as such you will notice they have taken a spot in the forefront of ...